Meme is a behavior, an idea, a style, spreading in society. Meme is an interesting item internationally broadcasted by social media. (Merriam-Webster) We can easily find a meme from the Internet. It can be a drawing, a comic, a picture, a stock photo, or a video. Search with the hashtag #meme on social media, lots … More What is Meme?

As the time pass and the Internet develop, some rule is setting up, and the walled garden is building by social media. Walled Garden, is an environment being created and controlled by Web content and services. It is guiding the users to a particular area. Users are allowed to access the selected materials and prevented … More Inside the Walled Garden

The long tail effect is a kind of satistical pattern describing the distribution. It will be appropriate when a larger amount of data is getting far away from the center and the head of distribution. (Milosz) From the marketing’s point of view, the long tail effect is presenting a better way to hit the consumers … More The long tail and YouTube